People often have different views when it comes to building a website for their start-up business. Firstly, there are those who see having an online presence as the flagship of their company, the first impression maker that will entice potential customers to contact them for a quotation or further information and discussion.
They are also those people who see creating a website as a necessity, but not something which is worth spending thousands of pounds on. They are content to have a bundle of simple pages which depict only essential information about the business and the people running it.
Building a large website might take months to complete, depending on the complexity and features it will offer. Whether or not a business can trade effectively whist its website is shown as under construction will depend up on the type of industry it is involved in and what importance its customers place on having an acceptable web presence.
Given the potentially long lead times which might exist from the time a domain and hosting is purchased to the final launch of the site, creating a website might well be one of the first tasks which a person starting a business commissions someone to work on.
One of the potential issues in undertaking this approach is that the owners might be committing to a build costing several thousand pounds without having earned a single penny in income.
The need to appraise and assess the business thus becomes crucial in order to minimise the risk of investing funds only to discover that the proposition was not viable to begin with.
However much money is spent on building a website, some simple guidelines might help to maximise the benefit to the business which it achieves.
Planning a website
Building a website for the visitor
Communication with visitors