Online communication with the site’s visitors can lead to both eventual business transactions and potentially provide a wealth of information about users, their experience on the domain and other details which might be useful to the owners.
Some forms of online communication are more elaborate than others. They can range from a simple voluntary contact us form to a multi question online survey or even a dedicated user area with issued usernames and passwords.
Electronic newsletters can provide a start-up business with the means to communicate online with both its established customers and the general visitors to its website. Newsletters can be daily, weekly or some other frequency depending on the availability of good content and sufficient resources to publish it.
Whether such means lead to immediate sales is less important than that of informing both existing and possible customers that the business exists and is active in its communication with them.
The primary objective of these online forms of communication might be to maximise the chances of a person associating the start-up business with a particular range of products or services, and thus contact them if and when the need arises.
Considering these aspects at the planning stage might not only allow adequate budget resources to be allocated, but might also encourage flexibility to be built in to the website in order to react to user feedback and comments.