Starting your own business

About us Business Structures Business Plans Business Finance Flexible Business Loans Small Business Marketing Start an Internet Business Home Based Business Company Formation Accounting and Bookkeeping Business Zone Business Dictionary
Latest News : The essential guide to starting a business in Cardiff -      Public call for former Thirsk hospital to become hospice News - Hambleton Today      Spring edition Cover Interview - Alan and Juliet Barratt - Entrepreneurs | New Business - Business advice for new businesses      How to start a personal training business - TechRound      Nominet CTO describes running the DNS behind 10.5 million .uk domains - CIO UK      

Online Website Advertising and Marketing


The extent to which a website will be advertised and marketed online will depend on how important it is judged to be in the context of the whole business. If the primary function of the site is that of provide basic information to outsiders then the marketing effort might be low and deemed to be a lesser priority.

In such a situation, it might be enough for the site to be place well when someone types in the name of the business in the search engine.

For other new businesses, especially those involved solely or predominantly in e-commerce activities, their whole view of website online advertising and marketing might be completely different.

Achieving good online listing for a range of keyword search terms might make the difference between profit and loss for them. They might choose to use advertising programs such as Google Adwords or Yahoo’s Overture in order to make an immediate and controllable website presence.

In addition to search engine marketing, businesses might seek to have their website listed on other relevant domains where their potential customers have been shown to visit.

An example might be that a stationery supplier might seek an advertisement listing on a company formation site. They might believe that after registering a company, the directors will want to have stationery and business cards printed.

Email This Page  Print This Page

Site Search
Take the 6 question quiz and test your knowledge on matters relating to starting your own business
1. Which of the following are legally separate from their owners?
A company
A partnership
A sole trader
Single Question Survey
Did you know that company formations can be carried out entirely online without any need for paper or written signatures?