Starting your own business

About us Business Structures Business Plans Business Finance Flexible Business Loans Small Business Marketing Start an Internet Business Home Based Business Company Formation Accounting and Bookkeeping Business Zone Business Dictionary
Latest News : Top 7 Thai expat myths - The Thaiger      Business start up advice ? Ready for Business tips on starting a business - Ready for Brexit      What should motivate the wellness industry: Passion or profit? -      Immigrant-led businesses 'contribute 13 billion to Scottish economy' - University of Strathclyde      The Enterprise Investment Scheme explained -      

Online Website Advertising and Marketing


The extent to which a website will be advertised and marketed online will depend on how important it is judged to be in the context of the whole business. If the primary function of the site is that of provide basic information to outsiders then the marketing effort might be low and deemed to be a lesser priority.

In such a situation, it might be enough for the site to be place well when someone types in the name of the business in the search engine.

For other new businesses, especially those involved solely or predominantly in e-commerce activities, their whole view of website online advertising and marketing might be completely different.

Achieving good online listing for a range of keyword search terms might make the difference between profit and loss for them. They might choose to use advertising programs such as Google Adwords or Yahoo’s Overture in order to make an immediate and controllable website presence.

In addition to search engine marketing, businesses might seek to have their website listed on other relevant domains where their potential customers have been shown to visit.

An example might be that a stationery supplier might seek an advertisement listing on a company formation site. They might believe that after registering a company, the directors will want to have stationery and business cards printed.

Email This Page  Print This Page

Site Search
Take the 6 question quiz and test your knowledge on matters relating to starting your own business
1. When running a business, which of these statements is generally true?
Profit is the same as cash in hand
Profit is not the same as cash in hand
Profit and cash are usually about the same
Single Question Survey
Did you know that company formations can be carried out entirely online without any need for paper or written signatures?