Starting your own business

About us Business Structures Business Plans Business Finance Flexible Business Loans Small Business Marketing Start an Internet Business Home Based Business Company Formation Accounting and Bookkeeping Business Zone Business Dictionary
Latest News : This RSS feed URL is deprecated      Are you a baby boomer thinking of starting a business? Think again - Pittsburgh Post-Gazette      Booming Gwent insurance business start up posts impressive first year results - Free Press Series      Starting a business as an immigrant - ithaca.com      Peter Andre's Son Is Starting A Business And Fans Are Divided - Heart      

Marketing for Small Businesses and Start-ups

 

Marketing and the Business Plan

The marketing section of a business plan depicts how the new enterprise will announce itself to its potential customers, gain sales from them and build up a steady flow of income.

The marketing plan must be both realistic but yet convey a strong sense that the proposed venture has a significant role to play in the intended marketplace.

It must be achieve a balance between being impressive as well as containing well grounded beliefs appropriate within the constraints of the current industry’s behaviour.

Marketing Initiatives and Campaigns

Marketing initiatives usually take the form of campaigns which are targeted to segments of the population through specific media outlets.

A thoughtful, researched and adequately funded marketing campaign can launch and transform a start-up business in to a significant player in a desired industry.

Conversely, an ill-conceived and poorly executed effort can drain a new enterprise of its scare resources (predominantly cash) and fail to make even a marginal impact on its intended audience.

There is no magic formula formulating a marketing plan. It is far more likely that knowledge of the market, its customers and their influencing media will prove to be invaluable in attracting business. Marketing guides such as the the 4 P’s might be employed to formulate a plan in this area.

 
Email This Page  Print This Page


 
 
Site Search
Take the 6 question quiz and test your knowledge on matters relating to starting your own business
1. Which of the following might best be associated with long term finance?
 
Overdrafts, loans, debentures
Overdrafts, debentures, funds from shareholders
Debentures, loans, funds from shareholders
Loans, personal overdrafts, funds from shareholders
  
Submit
 
Single Question Survey
Did you know that company formations can be carried out entirely online without any need for paper or written signatures?
 
Yes
No
  
Submit